Pop-ups can sometimes be annoying so it has to be designed and timed appropriately to create a non-disruptive effect. Colorful and to-the-point text overlays can make the video more appealing and engaging.Īnother neat way to work around the silent auto-played Facebook videos is to suggest viewers tap for sound with a pop-up. (It seems that Facebook has been rolling out an auto-captioning feature so you might not have to do this manually soon.)Īlternatively, you can add text overlay to your videos using a video editing tool like Animoto. You can also add captions to existing Facebook videos by editing the video. When you are uploading your video onto Facebook, there’s an option to upload a SRT file of your captions. To prevent that, you can add captions to your videos through Facebook. If a viewer can’t understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her. My hunch is that most Facebook users still watch videos without sound. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode. If you didn’t upload a custom thumbnail for your existing Facebook videos, you can select “Edit Post” from the menu and a similar pop-up will appear.Ĩ5% of Facebook videos are watched without sound.Įven though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. When you upload a video, you can select a thumbnail or add a custom thumbnail for your video. Here’s a recent example which has garnered more than 8.7 million views at the time of writing: How to uploading a custom thumbnail In general, the first frame is already geared towards piquing someone’s interest. Immediate start: BuzzFeed doesn’t waste time in capturing people’s attention.Other times they tease what the video is about. Tease the video with a short post update: Sometimes it’s the title of the video itself (if that is compelling enough).Great thumbnails – BuzzFeed uploads custom thumbnails that do a great job at capturing people’s attention while they scroll through their feed.Catch people’s attention within the first 3 secondsįacebook videos auto-play in order to captivate users’ attention and convince them to watch more.Īs such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound.īuzzFeed has become a master at this. We have been using Animoto to create simple, short videos and Adobe Premiere and After Effects for more professionally produced videos.Ģ. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile. With more and more people viewing videos on mobile, it’ll be great to experiment with square videos to see if they improve your video performance. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile.More than 92% of Facebook users use Facebook on their mobile every day.And we aren’t the only one to see these results. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Use insights to understand video performanceĮarlier this year, we spent $1,500 to find out what makes videos successful on social media.Choose preferred audience for your videos.Give a preview of the video in your copy.Upload your videos natively (via Buffer!).Catch people’s attention within the first 3 seconds.Check out the below video and latest tips to help you create videos that captivate your audience: With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. 17 Top Facebook Video Tips for More Views, Shares, and Engagement Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Schedule your Facebook posts and save time with Buffer
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